Marty Cagan, TweetFounder of the Silicon Valley Product Group and Keynote Speaker

Biography: Marty Cagan

Marty Cagan is the Founder of the Silicon Valley Product Group, where he works with and advises many of the leading technology teams in the world. Before founding SVPG to pursue his interests in helping others create successful products through his writing, speaking, investing and advising, Marty was most recently the original SVP of Product and Design for eBay, where he was responsible for creating and building the product and design organizations and defining the products and services for the company’s global e-commerce trading site. Marty began his career working for 10 years as a software developer at HP Labs, and then moved on to join a young Netscape Communications as their VP Platform and Tools. Marty is the author of INSPIRED: How To Create Products Customers Love, and publishes a popular blog for product teams at www.svpg.com.

Twitter: @cagan

Presentation: TweetContinuous Innovation

Time: Wednesday 09:10 - 09:55 / Location: Metropolitan 2

The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation. Yet most teams don’t deliver that value. They just make minor optimizations to existing products. Or they continue to toss more features onto the pile. Further, most people that talk about innovation do so in the context of a new startup, but in existing businesses there are significant additional challenges as in order to innovate we must do our discovery work in ways that protect our brand, our revenue, our employees and our customers. In this talk I will describe the critical cultural and process changes necessary for your organization to continuously and consistently deliver the value your company and your customers need.