Flowcon SF 2014, September 3-4 San Francisco, California

Don Reinertsen, Consultant and Author of "The Principles of Product Development Flow: Second Generation Lean Product Development"

Don Reinertsen

Biography: Don Reinertsen

Don is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development. He has worked with leading product development organizations for over 3o years, and taught executive courses at Caltech for 14 years. He is the author/co-author of three best-selling books on product development, and is considered one of the leading thinkers in the emerging field of lean product development. His latest awarding winning book, The Principles of Product Development Flow: Second Generation Lean Product Development, has been praised as, “… quite simply the most advanced product development book you can buy.”

Twitter: @DReinersten


Presentation: The Logic of Flow: Some Indispensable Concepts

Time: Wednesday 14:50 - 15:20 / Location: Metropolitan 2

Unshakeable faith in the importance of flow can take you a long way. Often the value of flow is so high, and so obvious, that you can disregard the cost of achieving it. However, this is always the case; sometimes improvements are not free, and sometimes you must persuade non-believers. In such cases, a bit of scientific and economic logic can save the day. In this presentation Don Reinertsen will discuss some of the underlying science that drives the economic benefits of flow.

Workshop: The Science of Lean Product Development

Time: Thursday 09:00 - 16:00 / Location: Stanford Room

Initial attempts to apply lean methods in product development simply copied behaviors that worked in manufacturing. This doesn’t work — development is a profoundly different domain. Eliminating all variability works in manufacturing; in product development it eliminates all innovation. Second Generation Lean Product Development takes a different, science-based, approach. It relies on understanding mechanisms of action and quantifying tradeoffs. It uses economics, statistics, queueing theory, and concepts from telecommunication network design. This tutorial provides an overview of the key ideas in the bestselling book “The Principles of Product Development Flow: Second Generation Lean Product Development.” If you want to obtain quick impact from lean methods you must understand these ideas.